Conventions of Pop music videos

Pop videos normally follow many of the same conventions. These include: 

- Artists are clothed in fashionable, stylish and mainstream outfits

- Artists are portrayed as happy, enjoying and content with life

- The lyrics are normally based around love or relationships



- Often bands express the unity associated with teens, which is the main target audience for    this genre

- Music genre is normally conveyed through the video dressing and setting 

- The theme is often bright and bold colours which are associated with a positive vibe

- The song usually lasts between 3-5 minutes with a set structure and a consistent beat

- Within the music industry, it tends to follow current trends rather than being independent and making something new, unique and different to hear

- The form the song normally follows a verse-chourus-verse structure and uses hook lines which are catchy therefore stays in the audiences mind

- Pop music promotion is via radio stations and magazines. In the UK pop songs are guaranteed to be heard everyday on well known radio stations

- The songs usually include beats that are very dance-orientated 

- They stereotypically are associated with people in their teens as many people in their youth enjoy partying and clubbing and dancing which is what pop music is for

- Artists are expressed in a seductive way, trying the lure the audience in, very staged 

- Hair and make up is used to communicate the artists feeling, views and express a message and plays a major role in pop music videos