Who will be featured in my music video...

In order to choose the person(s) that will be featured within my music video, I had to consider how easy will it be for us to meet up and how available the person(s) are. Originally I had chosen Tauhida Babagana and Alex Trufanov. As I was filming I realised that they didn't look compatible from a visual point of view so then I had to go back to the drawing board and consider another person that would be more suitable for the part in my music video. The reason why Tauhida and Alex didn't work is because you could not see the chemistry between each other this could have been stemmed from the fact that they aren't very acquainted in real life which reflected in the way that they interacted with each other. As a result it reflected on the end product because it wasn't realistic enough. In order to resolve this problem I asked another friend called Katie Hoban to feature in my music video in the hope that this would improve the video as a whole. What helped this time round is that Katie and Alex are friends which reduced the tension and awkwardness. Due to having filmed already this also helped me to have a clear and concise direction as to what I need to film and where for next time.

 Tauhida

 Alex

Katie

Notes on target audience

Getting started..

So I have now reached the point where I am going to start making the video. I haven't always bee all that on planning but I will begin by asking a friend of mine called Tauhida if she would be willing to star in my music video for me, I will also ask Alex Trufanov who is another friend of mine if he wouldn't mind being the male character in the video. Tauhida said yes straight away but Alex needed a bit of persuading about the character that he was about to adopt. I overcame this obstacle by telling him that he's going to be the 'cool' guy which swayed his decision immediately.

We arranged a weekend when we were all free and heading into Ware town by taxi which I paid for since they were doing me a favour. We began shooting at the canal, this is when I realised the awkwardness that they had between each other because I failed to mention in the beginning that they are both my friends but they are not friends with each other and have hardly engaged with each other before so I tried to over come this by creating jokes and making the atmosphere less tense but evidently it didn't work.

We went onto shooting in the local pub where I had asked permission to film there beforehand. It was here where I again noticed that they didn't quite suit and I then felt that I felt this way then they will not be able to convince the audience that they are actually together which ruin the story of the music video. So I decided to call it a day and see whether when I edited it whether I could still use the footage.

As I was editing it was hard for me to believe that they were a couple and there was no 'chemistry' therefore this resulted in me scrapping the idea and starting again although this time I would another girl, preferably one that Alex knew so that he wouldn't feel as uncomfortable in front of the camera.

I asked Katie Hoban if she wouldn't mind helping and she said 'yes'. This also worked in my favour because Katie can drive meaning that we didn't have to rely on a taxi and we had more flexibility in terms of when we went and by being to keep things in the boot helped dramatically.

What has inspired us...

Here are some videos that have inspired us to choose a song within the Dance/House genre. Not only being a personal interest, you find that are so many ways in order to incorporate creativity into the video and the video doesn't always correlate to the words (in some cases there aren't any) which makes them interesting to watch.


I particularly enjoy the fact that this video has a safari as it is unusual in a good way, as when the video begins you have to watch the whole thing as it is not a predictive narrative




This video goes well with the song as it could be considered a 'feel good' song and throughout the video it appears that everyone is doing just that as they happen to be on holiday and care free which might be what Calvin Harris wanted the audience to feel as they watch the video.



This video reminds of a stereotype of Puerto Ricans/Mexican where they are perceived to work extremely hard for little pay. So throughout the video you see the various things that they do in order to get money where you may find that some activities aren't exactly legal etc. despite the amount they work they still find time to incorporate fun into their lives. This to me makes me think that the message of the song is to find time for ourselves to let our hair down despite the masses of things we may have to do.

Shooting schedule

More music videos by Lana Del Rey

I am now going to show you some other videos that Lana Del Rey has already produced. The reason why I am doing this is to give you a feel of what she does already. The song that I chose is a remix, therefore my video won't cut as slow as hers, bearing that in mind you can get an idea of what the video would be like if it where a few beats faster.

After looking at all these videos. It is evident that Lana's music videos are quite classic and old school as they make the viewer feel as though they have travelled back in time. Therefor when I create my music video I will attempt to make a contemporary version in order to show what it were to belike if Lana shot a video that goes with the trends that occur today.

My music video idea

Beat sheet

This is my beat sheet, The reason why I have posted this is to show you where there are major changes in the song and I have also timed when they occur in order to gain more accuracy. My final product will be a lot shorter but this is an indication of the original cut of the song.

Storyboard

How we came about creating the story board

              

  Scene 3
Within this scene there will be;

• eyeline matches in order to emphasise them meeting for the first time
• close up of features on the face in order to show an element of seduction
• this scene will run for around 40seconds or so
• this will come in in the first verse

Scene 8
Withing this scene there will be;

• close ups of hands as they argue. this is because people tend to make gestures with their hands when they argue
• a long shot will be made in order to show that they are arguing in a real-life situation
• this scene should last around 33seconds

Myspace..What's that?

What seems like a lifetime ago, Myspace was the social networking site ideal for up and coming musicians. It was basically what Twitter is now, back in the day Myspace used to be the most common platform for young people to create a webpage to express themselves as that was where they felt they had creative freedom. The site allows you to share videos and music on your profile, which is why it is ideal for upcoming musicians to promote themselves in order to gain a bigger fan base and hopefully make it within the industry.  Many have been noticed through this platform and Sean Kingston is an example of that. Sean Kingston is now a major artist within the industry with songs that have topped charts internationally, doing collaborations with artist like Nikki Minaj and Justin Beiber who are well respected artists within the industry.

 Myspace isn't too well-known anymore and has decreased in popularity rapidly since 2008 because all of a sudden with YouTube's debut we have all turned to YouTube forgetting about MySpace, to some extent I think you could say that MySpace is no longer a channel that people would promote or distribute their music through anymore, it used to have over 100 million global users, its UK audience has halved to 3.3 million monthly visitors in July 2010 (Telegraph). Compared to competitors, Myspace's number feel even more by 2004 when Facebook was launched themselves. Facebook had 500 million registered users and Twitter (launched 2006) already had over 100 million users, however these sites were only competing as social network sites. YouTube is the the site that directly competes with Myspace as a music level. These days YouTube is the most effective form of promotion for new artists.

We can measure the difference in value of YouTube and Myspace by the price that each was sold for to a new corporation: Myspace was sold to Rupert Murdoch in 2005 for $580 million whereas YouTube was sold to Google in 2006 for $1.65 billion. Showing that YouTube is a more beneficial channel of promotion and distribution although this does not mean that they dominate the music industry there also other sets that also have a significant online presence.

Overall I could confidently say that Youtube is now the major 'go to' platform in terms of music artists. Myspace is considered redundant by most web users whereas YouTube has atleast 24 hours of video uploaded and exceeds 2 billion views a day. The viral success of Gangnam style justifies my point on how much of an impact that YouTube has on us.

I found this out from....

• http://en.wikipedia.org/wiki/List_of_most_viewed_YouTube_videos
• http://www.telegraph.co.uk/technology/myspace/8243403/MySpace-by-numbers-how-it-compares-to-its-rivals.html
• Class notes

Location

Previously I mentioned that I Would like to film in London but due to time constraints and the way that everything has panned out, I will be shooting my video is being shot in Ware which is a 6min drive from my school, getting to Ware will cost £12 as opposed to the travel cost of going to London being £34. Ware is a small town but it has the potential to be a good backdrop for my video. Some elements of the video may be shot in my school in various places on the grounds. I was initially disappointed that shooting in London didn't work out but it seems to have worked in my favour because Ware is less congested than London which enables me to be able to have the opportunity of getting better shots.

My school is closet to the town called Wadesmill and Thunderidge and as you can see on the map that it's a stretch of a road away which is convenient considering that I might need to be going there back forth i order to get shots for the video and the ancillary products.

There is a canal in Ware where I think I might shoot some of the video at. I like the bridge in particular because it looks appealing, although the bridge is an iron bridge it does not drastically bring down the aesthetics that the canal has to offer especially in the summer time.

This is an image of the high street where you can find boutiques, the local supermarkets, various other retail outlets and a selection of eateries which may come in handy when I get round to shooting the video.

Location ideas

London

 

For the locations in our video, we plan on filming in London. This is because it is a well known location and easy to identify as a background setting. We will be using many well known spots in London such as underground stations for example Liverpool street, we will also be walking down many well known streets such as Camden, Oxford street and Harley street. We will try and get as many landmarks in the background of shots such as the London Eye and Buckingham Palace.



Using such a busy location will be had to film as the streets will be very busy and we will have to avoid capturing footage of strangers, however, this will add to the realism of the video as people will be walking normally and not trying to act.

We thought that London would be more suitable than for instance hertford as we wanted an upbeat, lively feel as it would be most appropiate for our song.