Tuesday, 3 December 2013

Features of a music video

Andrew Goodwin has identified the following features of music videos...

1/ Music videos demonstrate genre characteristics e.g. stage performance in metal video

                                                                                     dance routine for boy/girl band 

2/ There is a relationship between lyrics and visuals, either illustrative, amplifying,      contradicting.


3/ There is a relationship between music and visuals, either illustrative, amplifying, contradicting.


4/ The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work - a visual style. 


5/ There is a frequently reference to the notion of looking and particularly voyeuristic treatment of the female body. 


6/ There is often intertextual reference e.g. Films, TV programmes, other music videos etc. 



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